Samsung Galaxy S3 vs iPhone 5: Honda vs BMW (Forbes)

Ever so often there is something that comes our way that just makes you go WOW. Investors did just this with the Samsung Galaxy S3.

Samsung Galaxy S3 vs iPhone 5: Honda vs BMW (Forbes)

Of course Apple is everyone’s favourite for the WOW factor, but recently you have to give Samsung all the credit. There has been a great deal of talk about how they have dominated the smartphone market and some don’t know how they managed it, while others say that their dominance will not continue in 2013.

So can Samsung keep the lead or will it be more about how Apple and the iPhone 5 responds to them taking the lead that counts? Then you have to take Microsoft into account along with RIM and Nokia. Of course the latter three are not strong contenders and they perhaps won’t be able to compete with the two main competitors, Apple and Samsung. So with two in the race, the pressure is on to find out who will come in first place.

Some people may be drawn to one or the other after the court battles and on-going patent fights. Samsung managed to move up the ranks thanks to two basic factors. These were variety and cost. Samsung also have a better understanding of the ecosystem of their rival than others have. They also knew that they were never going to be able to take die-hard Apple fans away; they had to bring in their own fans and keep them. To do this they designed a phone that offered virtually everything the iPhone offers and more and they gave it a lower price tag i.e. the Samsung Galaxy S3 which is neck-and-neck with the iPhone 5 in terms of hardware.

Samsung are also not afraid to lower their prices if they need to, whereas Apple sticks to the same price time after time with their iPhone releases. Yet despite this fact the iPhone does sell well.

It hasn’t taken Samsung long to take the top spot away from the iPhone 4S and so you can say that they do have a strategy that seems to work and it works better than Apple thought it would. However the point is does Apple care about this and the answer is probably not.

Apple stands apart from other companies in that they drag in more money from each of the devices that they sell. Samsung may have taken the lead and if Apple wants to take their top spot back they could do so easily and take fans away from Samsung as all they would have to do is lower their prices. They could afford to do this easily and still be the most valuable company.

However this is not something that investors of Apple would want as there is no point in having a best-selling handset if it is not making earnings or very little. Bear in mind that Nokia and Motorola were once both at the top and look at them now.

Apple has never been known to follow trends, instead it sets them. Of course there are some that say that Apple have already responded to Samsung, with the launch of their iPad Mini. The iPad Mini comes with the price tag of $329 for the starting version, which is 60% more than the $199 price tag that comes with the Kindle Fire and the Nexus 7.

Forbes sums it up best by saying that when you compare the products of Samsung and Apple you are comparing a Honda to a BMW; after all you only get what you pay for concludes the blog.